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united colors of benetton Clothing Store

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Description

The apparel brand, United Colours of Benetton is run by the Benetton Group and was founded by the Benetton family in 1965. It was launched in Italy and grew from its humble beginnings to now having approximately 5000 stores all over the world. It was the eldest Benetton sibling, Luciano who first recognised that there was a market for colourful clothes. To test his theory, he created a small collection of colourful sweaters and when that did well, asked his siblings to join him in this endeavour.

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